3 Most Powerful Keyword Places (not including headers)

We All Know The Obvious

Finding great keywords for your niche is an exciting achievement. You can really feel like you have struck gold. You bathe in the knowledge that people who have no idea who you are – or where you are, can find your business because they have searched for a word that you have used as a keyword.

Gee, you’re smart. But get smarter!

You’ve heard the old song ‘It’s not what you do, it’s the way that you do it’, or maybe not…Either way, there’s gold in them there, words!

Finding your golden keywords is just the beginning, it’s what you’re going to do with them next that is the important thing.

Sure, put them in the headline, put in the sub-heads and put them in the keyword meta tags but you’re not done yet.

Now for the fun.

Twitter It

Open up your Twitter account and write a line of text that is related to what you do, Next, create a link that leads over to your website. Now add a ‘hashtag’ (#) drop in your keyword and add it to your post. Better still add a second one with a variation of your main keyword if you have enough characters left.

What this will achieve:
Assuming that your keyword research was thorough, you will be using a keyword that has a decent amount of weight behind it in terms of being a highly searched term. That being the case, you will have people hopping onto Twitter, and in an attempt to find posts relating to that search term, they will either be dropping that keyword in the search box or looking for it with the hashtag.

That being the case, you will have people hopping onto Twitter, and in an attempt to find posts relating to that search term, they will either be dropping that keyword in the search box or looking for it with the hashtag.

When you post comes up, assuming (once again) that you have done your due diligence in your keyword research, the magic line of text that you wrote on your Twitter post will be spicy enough for our curious web surfer to click on and this will take him/her directly to a page on your website.

Facebook It

Head over to your Facebook account and write a nice paragraph about the blog post that you wrote (you know, the one with your golden keywords in the header and subheads). You only need to write a couple of paragraphs and then drop in ‘ keep reading’ as a hyperlink. Send this link to your website. So the reader ends up on your own website.

What this will achieve:
Being as many people do a lot of sharing on Facebook, if you happen to have a dedicated audience you have the chance of your post being shared (going viral would be nice – but hey! let’s get real). If your Facebook audience does have some generous people amongst it that would like to share your post, that could have a recurring effect to a certain stage so you link will continue to develop as it moves from one site to the next.

If your Facebook audience does have some generous people amongst it that would like to share your post, that could have a recurring effect to a certain stage so you link will continue to develop as it moves from one site to the next.

LinkedIn It

So depending on what your third choice of Social Media is, set up one more link coming back from the media base. In the case of LinkedIn, you can write something a little different to what you might have written for your Facebook and Twitter readers. Even a whole new article would not go amiss.

What this will achieve:
Your third backlink does not have to be LinkedIn, but it must simply be a Social Media area that will relate to your type of audience. Use your backlinking, just as before. Be sure to incorporate your keywords into your post and most importantly – keep it relevant to the topic. No-one wants to read garbage just because it has the keyword into that they were searching for. So make sure that you make the effort to create wholesome, read-worthy copy.

Keep focused on what you are trying to achieve here and that is, letting Google know that you are serious about your topic, you know it, you write about it and you help people learn more about it when they land on your website. Google is always happy to hear these stories because that is what they are all about; sending visitors to quality sites that cover the topic that they are searching for.

There you have it. 3 INCREDIBLY POWERFUL places that you can put your golden keywords to work.