A Great Info-Product In 120 mins

Decide on your topic before beginning. For our example, we will use a small ebook to discuss how an e-book can help create business growth.

Where To Start 10 mins

Begin by writing 5 to 7 topics that can be covered in your ebook.

Write down five key-points that you want to mention in your introduction pages using dot points.

Images 15 mins

Images are essential for creating interest, especially when there is a lot of text to read. 

Go online and search for ‘free images’ under ‘Creative Commons’ (remember to reference the image to the creator if requested, as a courtesy and also as a ‘thank you’). 

Find one image per topic that you want to cover. Some of these images can be highly general of the statement that they are portraying, that’s fine too.

For example, an image of somebody sitting on a beach could be used when discussing freedom from work-stress.

Content Planning 10 mins

Get out your notebook and write down your first topic. (Remember that the  order of the topics that you cover can be rearranged at the end). 

With the name of the first topic written clearly as a heading for you to work from, think of questions that a person may ask about that particular area. Try to get down around 5 – 7 questions. These will create the headings of chunks of content.

Dot-Point Answers 15 mins

Now attempt to answer those questions one at a time, again in dot points.  Try to find about 4 points to cover for each of the 7 questions.

Building On Your Outline 30 mins

At this point, you now have the shell of your content. 

To flesh things out you now need to write the content. Start by writing 4 sentences (or 2 – 3 paragraphs) explaining your answers. Make sure that the information you are providing is concise and contains solid information. 

Through your writing, you should be creating full explanations. These explanations can include graphs, infographics, and images.

The more visual the better.               (optional +time)

Once you have done this exercise for all of your topics, format your work to make it as visually appealing as possible. 

Some things to consider:

  • Use some dot point text. This helps to break up pages and pages of text.
  • Depending on how many images you have, use them with headings and/or where you have a great image that relates to your content.
  • Use a decent sized font. Keep in mind that this may be read on a mobile phone. So don’t be afraid to use a font size as large as 18 pt.
  • Keep an eye on widows (single words and lines that end up on the next page by themselves). It is better to move a whole sentence across to the next page so that the sentence sits within a bigger chunk of text and looks better on the page.

Ending Your Book 15 mins

At the end of the book make sure that you have included your website and contact details as well as any social media links that would apply to your business.

Producing Your Cover 10 mins

Using your free stock images again, produce a simple cover. For a quick, simple cover, choose a single large graphic image. Then apply your book title and business name above or below the image. Remember to keep the text large enough to be read easily.

If you know how to place the book titile over the image, all the better.

Proofreading 15 mins

Take a look through the entire product to pick up obvious mistakes. Save as PDF and send it as an attachment in an email to yourself.

Open up the PDF from your email on your phone and read through the entire work ‘again’. Have your computer open with your word doc as you read the PDF so that you are ready to make corrections.

As you come across any typos or spelling mistakes correct them immediately on your computer.

You Are Done!  

Good Stuff!

I highly recommend getting someone else to read through it before you send it off but on the whole, you have created the info product and after a final check it will be ready to send out into the wild world of the web to gather email addresses for you.

Meanwhile, take a look at the info product that I created using this process. Bear in mind that I was not racing against the clock when I created it. I also used extra time because I also did my own image editing and created some of my own graphics.

See the full eBook ‘7 Terrific Ways That An eBook Can Improve Business Growth’, created by Eva Zonnios